About us

  • Founded in 2003 by Simon Williams (the SW of SW Hire)
  • Based in North Wiltshire, offering nationwide delivery
  • Quality customer service with quick response times
  • Flexible short and long term hire

Providing our customers with reliable and modern machinery at an affordable price together with the flexibility to meet your business’ needs.

SW Hire workshop staff

How it started

SW Hire was founded in 2003 by Simon Williams after he became aware there was a demand for the hire of a range of machinery within the agricultural sector. The aim was to provide customers with modern, safe, reliable machinery with the flexibility and affordability to meet the industries ever changing needs.

Over 20 years on, the company is respected within the industry as a trusted key provider of quality machinery to over 1,000 satisfied customers nationwide. This has been a result of SW Hire’s continual replacement and investment policy whilst still being focused on customers’ requirements.

The company also expanded into the construction sector in 2016 by tailoring their core values to meet the sector’s needs, and investing in machines suitable for the industries demands. SW Hire have experience supplying, groundwork, civil engineering, demolition, and construction projects.

A wide range of agricultural and plant machinery
Flexible short or long term hire available
Modern machinery - no maintenance!
Collection and UK delivery available
Simon Williams with John Deere 6930 and Massey Fergusson Tractors

Through the years

2003 2003
Founded

SW Machinery Hire was founded by Simon Williams and Richard Hopkins. The first machine, 10t rear discharge muckspreader from R Tincknell & Son Devizes was purchased.

2005 2005
First Tractor

Massey Fergoson 6480 purchased from Lister Wilder.

2011 2011
First John Deere

The first John Deere tractor purchased from R Hunt.

2012 2012
First JCB telehandler

The first JCB telehandler supplied from Uphill & Son arrived in the yard.

2012 2012
Workshop/store built

A container is purchased and used as the first workshop/store.

2015 2015
Workshop upgrade

A new, bigger workshop is built.

2017 2017
100 trailers

The 100th Richard Western Trailer purchased, supplied by Claas Western.

2020 2020
100 telehandlers

The 100th JCB telehandler, delivered by Smart Ag Services.

2022 2022
Workshop extension

The second phase of the workshop extension is completed.

Meet the team

Simon Williams standing in front of a Richard Western trailer
Simon Williams

Managing Director

Jonny Taylor stood in front of a SW Hire JCB Fastrac 4220 iCON
Jonny Taylor

Hire Manager

James Monk
James Monk

Service Manager

person wearing high vis stood in front of john deere 6r215 tractor
Tom Gray

Yard Manager

woman with blonde hair in front of jcb fastrac
Mae Brown

Marketing Coordinator

Rachel Williams
Rachel Williams

Office Manager

SW Hire - About Us
Sharon Minty

Office Administrator

Steve Merrifield
Steve Merrifield

Finance Manager

Sue Manfield-Cox
Sue Manfield-Cox

Credit Control

Alfie Reeves
Alfie Reeves

Plant & Agricultural Machinery Fitter

person wearing high vis in front of jcb 525-60 agri plus
Owen Andrews

Plant & Agricultural Machinery Fitter

Billy Reeves standing in front of a bunning muckspreader
Billy Reeves

Junior Plant & Agricultural Machinery Fitter

Jack Mee in front of kramer telehandler
Jack Mee

Yard/Workshop Assistant

toby northeast using a pressure washer to clean a jcb telehandler
Toby Northeast

Fleet Valet

person wearing high vis sat in jcb telehandler
Darren Potter

Fleet Valet

Dave Smith standing in front of SW Hire lorry
David Smith

HGV Driver

Callum Reid standing in front of JCB 4220 iCON Fastrac
Callum Reid

Tractor Operative

SW Hire - About Us
Alfie

Agricultural machinery and plant hire

SW Hire - About Us